top of page

What Does A Wedding Planner Actually Do? Planning your unforgettable celebration

Wedding planners are industry experts who can offer invaluable resources to create a personalized, beautiful, and seamless event while respecting your budget. A planner allows you, and anyone else involved in the planning process, the chance to focus on the overall details and what most consider the “fun” parts of the planning process (menu tasting, design, decor shopping etc.) while they handle the logistics and back and forth details with the vendors involved. 

Planning a wedding can be an exciting journey, but as you start thinking about all the details, decisions, and research involved, it can quickly become overwhelming. As a Memphis Wedding planner, we've know that with a full-time job or other commitments, finding time and energy to plan can be challenging, even with a helpful family member.  But what happens when a family member’s opinions become too much or the wedding weekend arrives and they want to enjoy the fun? This is where a wedding planner can step in and alleviate the stress, guide you through the decision-making process, and ensure that you and your loved ones can fully enjoy creating those memories.

Newlywed couple at reception

Many planning companies, like Dani Cymone Events, offer a variety of packages ranging from virtual planning to full service and design planning. These packages may vary between planning companies, however, at the core of what all these packages include is ensuring the wedding day runs smoothly. Sounds simple, right? The reality is your planner will spend anywhere from 40-50 hours on an event management package and 150+ hours for a full-service package -and around an average of 12 hours straight on your wedding day alone!

Let’s briefly break down the high-level difference between an event management package and a full-service package, and what a planner might be responsible for in each of these offerings:

Event Management, also known as our Pure Love Collection, some know it as Day of Coordination, except we start services 2 months before your wedding and not the day of

What we do: 

A  7 tier wedding cake at reception

Shots by O Photography

What we do: 

  • Starts helping you with the planning process around 2 months  prior to the wedding. This service is for couples who have planned all of their wedding and need us to take the lead in the 2 months leading up to the big day. 

  • Assists in communicating final details and logistics with vendors you

  • Creates a comprehensive wedding weekend timeline to share with vendors as well as you and your wedding party

  • Is onsite on the wedding day directing vendors and ensuring the timeline is being followed and the day runs smoothly

Please note: This service DOES NOT include decor services of any kind. People often confuse the coordinator as the decorator and they are separate services with different tasks.

Full-Service and Design, also known as our Pure Peace Collection:

  • What we do:

We are with you from the beginning, sometimes even before you have selected a  venue, date and location

  • Assists in establishing a vision and realistic budget 

  • Connects you with professional vendors to bring your vision to life and will review all contracts

  • Assists you in creating a wedding website and directing invitation design

  • Communicates all details and logistics with vendors throughout the entire planning process

  • Helps create a cohesive design based on your vision and budget

  • Is there to guide you during the planning, providing etiquette guidance on aspects such as invitations, family situations, and wedding day flow

  • Creates a comprehensive wedding weekend timeline to share with vendors as well as you and your wedding party

  • Is onsite on the wedding day directing vendors and ensuring the timeline is being followed and the day runs smoothly

  • Offer concierge style service so the wedding couple, wedding party, guests and vendors are all tended to and stress free

bride and bridal party first look

Shots by O Photography

While planning packages offer many essential services, there are countless other tasks that your planner can do to ensure a stress-free and enjoyable experience for you and your loved ones. Some of these unknown services are :

  1. Sews back the groomsmen’s broken bowtie or ripped bridesmaids dress

  2. Makes an extra boutonniere when one breaks 

  3. Fashions a bustle out of safety pins and thread underneath your dress when yours breaks

  4. Helps you pee because a ruined wedding dress is no fun!

  5. Makes sure you get appetizers, dinner, and your favorite beverage in hand all night

  6. Magically gets all your personal items packed up and where they need to go post-event

  7. Announces it’s time for toasts!

  8. Calls 911 discreetly when one of your guests has a medical emergency

  9. Handles all big family/friend personalities and gives them jobs if you need space from them

  10. Brings a portable fan to fan you between pictures when it’s hot outside (also has water and your drink of choice on standby to take sips from between pictures!)

  11. Steams all the wrinkles and creases out of your bridesmaid dresses as well as your table linens 

  12. Helps out photographer/videographer to get the perfect shot (throws veil in air for wind blown shot, holds extra lights, crouches behind you holding dress so it doesn’t get dirty, etc.)

Wedding planner with wedding couple

Ultimately, a wedding planner is an essential investment that brings expertise, experience, and peace of mind to your special day.  Trust your planner and know that they have your best interests at heart.

Does a planner sound good to you right now? Feel free to schedule a call with us to speak about hiring a wedding planner. Follow us @Dani_cymone_events for new blog announcements and more helpful information about your wedding planning journey. We can't wait to chat with you!

Recent Posts

See All


bottom of page